The Auditor Campaign
Help attract the next generation of FSC auditors
A ready-to-use, localizable recruitment campaign designed to position FSC auditing as a meaningful, purpose-driven career.
FSC-certified organizations around the world are facing challenges in attracting and retaining qualified professionals to support their certification efforts.
FSC developed “A Life Less Ordinary” to celebrate the essential role of auditors in protecting forests and communities, reposition auditing as a purpose-driven career, and help Certification Bodies attract and retain qualified talent.
Why this campaign matters
A global shortage of qualified auditors is affecting certification capacity. The campaign makes the profession’s real-world purpose more visible and provides you with practical recruitment materials that can be used across markets.
What is included in the toolkit
- Social media posts and advertising assets
- 30-second and 60-second videos
- Animated digital ads
- Posters, postcards, print ads and pull-up banners
- Landing page example and campaign copy
- PDF files, editable Canva templates and asset guidance
You can tailor the campaign for local recruitment by adding their logo, FSC licence code and a QR code linking to your recruitment page. Editable Canva versions and final PDF assets are included in the English toolkit.